{"title":"Super Brand Week","description":"","products":[{"product_id":"dynasty-cream","title":"DYNASTY CREAM","description":"\u003cp\u003eDynasty cream has a firm and creamy texture that provides the skin with deep hydration and long-term nourishment. This all-in-one cream is rich in skin-beneficial ingredients such as rice water, ginseng water, squalane and niacinamide. These ingredients help maintain the health, hydration and balance of the skin, providing it with the nutrients it needs from the inside out. Enriched with 2% niacinamide and 2% squalane, it regulates excess sebum and protects the skin from external stimuli.\u003cbr\u003eThe cream can also be used as a foundation base, giving the skin a natural glow and a delicate finish.\u003cbr\u003e\u003cb\u003eMAIN INGREDIENTS:\u003c\/b\u003e\u003cbr\u003e- Rice bran water 29%: Rice bran, rich in amino acids, minerals and vitamin E, contributes to keeping the skin hydrated and healthy.\u003cbr\u003e- Ginseng root water 5%: Ginseng - the most important medicinal plant in Korean history. The rich saponin contained in ginseng helps to improve skin health and gives vitality to the complexion.\u003cbr\u003e- Squalane 2%: contributes to balancing sebum levels, hydrates and acts as a protective barrier against external stimuli on the skin.\u003cbr\u003e- Niacinamide 2%: is a water-soluble B vitamin. It helps prevent excessively dry or oily skin by regulating sebum secretion.\u003cbr\u003e\u003cb\u003eBENEFITS:\u003c\/b\u003e\u003cbr\u003e- Intensely hydrates\u003cbr\u003e- Improves the overall appearance of the skin\u003cbr\u003e- Gives vitality to the skin\u003cbr\u003e- Provides a natural finish\u003cbr\u003e- Regulates excess sebum\u003cbr\u003e- Rich in amino acids, minerals and vitamin E\u003cbr\u003e\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":53392032006467,"sku":"BTJ001","price":97.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/2571\/7315\/files\/dynasty-cream_3088d401-5e80-4c23-9962-7c550825d3a2.jpg?v=1753211379"},{"product_id":"radiance-cleansing-balm","title":"RADIANCE CLEANSING  BALM","description":"\u003cp\u003eRadiance Cleasing Balm is a cleansing oil with the texture of a balm that gently melts make-up and removes sebum. It contains rice bran water and extracts from various grains, so the skin does not dry out and remains hydrated. The oil-based formula is also suitable for removing make-up from delicate\/sensitive areas such as eyes and lips, without causing irritation.\u003cbr\u003e\u003cb\u003eMAIN INGREDIENTS:\u003c\/b\u003e\u003cbr\u003e- Complex Rice + Cereal Extracts: Rice has played a very important role as a staple food and skin care ingredient in Korean history. In the Joseon Dynasty, rice bran water was used like a tonic today and was called \"Beauty Water,\" used for beautiful skin. Rice bran is rich in amino acids and minerals, helping to hydrate dry skin.\u003cbr\u003e\u003cb\u003eBENEFITS:\u003c\/b\u003e\u003cbr\u003e- Deep cleans\u003cbr\u003e- Removes any type of makeup\u003cbr\u003e- Also suitable for delicate areas\u003cbr\u003e- Does not cause irritation\u003cbr\u003e- Hydrates\u003cbr\u003e- No fragrance\u003cbr\u003e\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":53392032039235,"sku":"BTJ002","price":93.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/2571\/7315\/files\/balsam-demachiant-radiance-100-ml-beauty-of-joseon-9246_6424d9f5-828b-49d5-adb0-7ff8723b18e9.jpg?v=1753211686"},{"product_id":"green-tea-panthenol-calming-serum","title":"GREEN TEA + PANTHENOL CALMING SERUM","description":"\u003cp\u003eThe serum was created to relieve skin discomfort caused by exposure to UV radiation and other external stressors.\u003cbr\u003eThe core ingredients chosen are green tea, a renowned antioxidant, and artemisia, an herb prized for its skin-soothing properties. Formula enriched with panthenol to complement and improve the protective qualities of the main ingredients. Together, green tea and artemisia hydrate and soothe the skin, while panthenol creates a moisture shield, preventing skin irritation.\u003cbr\u003e\u003cb\u003eMAIN INGREDIENTS:\u003c\/b\u003e\u003cbr\u003e- Green tea 50%: EGCG, the main component of the green tea leaf, helps to calm the skin affected by UV rays.\u003cbr\u003e- Artemisia (Mugwort) 30%: it was a very important ingredient in the history of oriental medicine. As an ingredient in skin care, artemisia provides hydration and helps soothe the skin.\u003cbr\u003e- Panthenol (Vitamin B5) 5% : A well-known moisturizing ingredient, panthenol turns into vitamin B5 when absorbed into the skin. Keeps the skin hydrated for a long time.\u003cbr\u003e\u003cb\u003eBENEFITS:\u003c\/b\u003e\u003cbr\u003e- Soothes the skin\u003cbr\u003e- Protects the skin\u003cbr\u003e- Rich in antioxidants\u003cbr\u003e- Moisturizes deeply\u003cbr\u003e- Keeps the skin hydrated\u003cbr\u003e- Does not cause irritation\u003cbr\u003e\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":53392032072003,"sku":"BTJ003","price":79.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/2571\/7315\/files\/green-tea-panthenol_7eb1697d-445b-4f74-9f20-e9a59923dc5d.jpg?v=1753211797"},{"product_id":"ginseng-cleansing-oil","title":"GINSENG CLEANSING OIL","description":"\u003cp\u003eBeauty of Joseon Ginseng Cleansing Oil is a high-quality product specially designed to help you gently remove makeup and sunscreen using advanced micellar cleansing technology. The essential role of this cleansing oil lies in its ability to gently dissolve and emulsify impurities and makeup, ensuring clean and hydrated skin.\u003cbr\u003e\u003cb\u003eMAIN INGREDIENTS:\u003c\/b\u003e\u003cbr\u003e- Soybean Oil (50%) This skin-friendly oil, extracted from Glycine Soja, contains oleic acid, linoleic acid and linolenic acid, gently dissolving impurities without clogging pores, leaving the skin smooth and clean.\u003cbr\u003e- Ginseng seed oil (0.1%) protects the skin from harmful environmental factors and adds a subtle scent of freshness, turning the skincare ritual into a relaxing and refreshing experience.\u003cbr\u003e\u003cb\u003eBENEFITS:\u003c\/b\u003e\u003cbr\u003e- Cleans any type of makeup\u003cbr\u003e- Removes sunscreen\u003cbr\u003e- Does not irritate the skin\u003cbr\u003e- Softens the skin\u003cbr\u003e- Does not clog pores\u003cbr\u003e- Protects the skin\u003cbr\u003e\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":53392032104771,"sku":"BTJ004","price":97.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/2571\/7315\/files\/ginseng-oil_315809bd-2f3a-4dda-b357-f917f2387a4a.jpg?v=1753211480"},{"product_id":"glow-serum-propolis-niacinamide","title":"GLOW SERUM: PROPOLIS + NIACINAMIDE","description":"\u003cp\u003eGlow Serum: Propolis + Niacinamide was specially created for people who experience enlarged pores and skin inflammation. With a formula containing 60% propolis extract and 2% niacinamide, this serum regulates excess sebum while keeping the skin hydrated.\u003cbr\u003e\u003cb\u003eMAIN INGREDIENTS:\u003c\/b\u003e\u003cbr\u003e- Propolis Extract 60%: As a skin care ingredient, propolis extract is effective in moisturizing the skin and relieving inflammation.\u003cbr\u003e- Niacinamide 2%: Among its various effects, niacinamide is particularly useful in controlling sebum secretion, while deeply moisturizing the skin.\u003cbr\u003e- BHA 0.5%: Helps remove sebum and impurities accumulated in the pores.\u003cbr\u003e\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":53392032137539,"sku":"BTJ005","price":85.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/2571\/7315\/files\/propolis_3b5744e6-18c8-4348-8af7-2de95fc14a4a.jpg?v=1753210861"},{"product_id":"revive-eye-serum-ginseng-retinal","title":"REVIVE EYE SERUM: Ginseng + Retinal","description":"\u003cp\u003eRevive Eye Serum: Ginseng + Retinal is an eye serum designed to reduce wrinkles by combining ginseng extract and retinal.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eMAIN INGREDIENTS:\u003c\/b\u003e\u003cbr\u003e- The unique formula of vitamin A, introduced through its two cosmetic forms, retinol and retinal in combination with ginseng, does not cause skin irritation and strengthens the skin's protective barrier.\u003cbr\u003e- Ginseng root extract 10% : Helps to quickly provide hydration to the skin and maintain it deeply for a long time, contributing to the creation of healthy skin.\u003cbr\u003e- Retinal Liposome 2%: is a derivative of vitamin A and has been used throughout history in skin care to prevent the appearance of wrinkles. Retinal, which converts directly to retinoic acid, acts faster and more effectively on the skin than retinol. A 'retinal liposome' was used, stabilized by fragmenting retinal into smaller elements and encapsulating it in liposomes, later adding ingredients such as natural lipids and oils.\u003cbr\u003e- In addition, it also contains other beneficial ingredients for the skin such as: glycerin, niacinamide and cholesterol.\u003cbr\u003e\u003cb\u003eBENEFITS:\u003c\/b\u003e\u003cbr\u003e- Prevents the appearance of wrinkles\u003cbr\u003e- Fades wrinkles\u003cbr\u003e- Soothes irritated skin\u003cbr\u003e- Hydrates\u003cbr\u003e- Does not cause irritation\u003cbr\u003e- Fast absorption\u003cbr\u003e\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":53392032170307,"sku":"BTJ006","price":85.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/2571\/7315\/files\/revive-eye_194e7caa-f7c1-44e3-9cf6-96ba9153a939.jpg?v=1753211686"},{"product_id":"matte-sun-stick-mugwort-camelia","title":"MATTE SUN STICK: MUGWORT+CAMELIA","description":"\u003cp\u003eMatte Sun Stick: Mugwort + Camilia has a matte texture that absorbs quickly. With its special formula, it not only protects the skin, but also regulates sebum production, providing a smooth matte finish without feeling greasy or heavy. Artemisia capillaris (wormwood) and green tea extracts keep the skin hydrated, and vitamins A and C, together with minerals, nourish and soothe the skin, ensuring a healthy appearance.\u003cbr\u003e\u003cb\u003e  MAIN INGREDIENTS:\u003c\/b\u003e\u003cbr\u003e- Silica powder is known for its properties of absorbing excess sebum and mattifying the skin. This is an ingredient often used in cosmetics, especially face powders, to control excessive shine on the skin and create a matte and smooth appearance.\u003cbr\u003e\u003cbr\u003e- Artemisia capillaris (wormwood) and green tea extracts are beneficial ingredients for the skin. Artemisia capillaris has antioxidant and anti-inflammatory properties and can help maintain skin health.\u003cbr\u003e\u003cbr\u003e- Green tea is known for its rich antioxidant content and can help protect the skin against free radical damage. It can also help maintain optimal skin hydration levels.\u003cbr\u003e\u003cbr\u003e- Vitamin A and vitamin C are essential vitamins for skin health. Vitamin A has skin regenerating properties and can help reduce the appearance of irritated skin. Vitamin C is a powerful antioxidant that can help even out skin tone and reduce the signs of aging.\u003cbr\u003e\u003cbr\u003e- Minerals such as zinc and magnesium can also have benefits for the skin. Zinc can help control sebum and reduce acne, while magnesium can help soothe irritated skin.\u003cbr\u003e\u003cb\u003eBENEFITS:\u003c\/b\u003e\u003cbr\u003e- Protects the skin from UV rays\u003cbr\u003e- A pleasant finish\u003cbr\u003e- Compact packaging\u003cbr\u003e- Reduces signs of aging\u003cbr\u003e- Regulates excess sebum\u003cbr\u003e- Soothes irritated skin\u003cbr\u003e- Rich in antioxidants\u003cbr\u003e- Rich in vitamins\u003cbr\u003e\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":53392032334147,"sku":"BTJ007","price":85.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/2571\/7315\/files\/matte-sun_11980e6e-102c-489a-869c-916a24a4ac95.jpg?v=1753211278"},{"product_id":"relief-sun-rice-probiotics","title":"RELIEF SUN : RICE+ PROBIOTICS","description":"\u003cp\u003eRelief Sun : Rice + Probiotics SPF50+ PA++++ is a light and organic sunscreen. It does not become sticky even after several uses, instead it provides a moisturizing effect to the skin.\u003cbr\u003eEven if a large amount is applied, several times, it is not sticky and offers a wet finish like that of a light moisturizing cream. After absorption, it provides a natural glow, without white marks, being suitable for use before makeup.\u003cbr\u003e\u003cb\u003eMAIN INGREDIENTS:\u003c\/b\u003e\u003cbr\u003e- Rice extract 30% + fermented extracts from cereals\u003cbr\u003eRice plays an important role in skin care in Korea, being rich in amino acids, minerals and vitamins B, C, E that allow moisturizing and soothing dry skin\u003cbr\u003e- without perfumes and essential oils\u003cbr\u003e\u003cbr\u003e- vegan product\u003cbr\u003e\u003cb\u003eBENEFITS:\u003c\/b\u003e\u003cbr\u003e- provides SPF50+ and PA++++ protection, protecting against UVA rays\u003cbr\u003e- moisturizes and nourishes the skin, giving it a pleasant and healthy appearance\u003cbr\u003e- light and creamy formula that can be applied several times\u003cbr\u003e- gives a natural glow, without leaving a white film\u003cbr\u003e- soothes and provides comfort to dry skin\u003cbr\u003e- can be applied before makeup\u003cbr\u003e- does not leave the skin sticky\u003cbr\u003e\u003cbr\u003eThe SPF and PA tests were completed in laboratories in both Korea and Spain, and the results are as follows:\u003cbr\u003e\u003cbr\u003e\u003cb\u003e[SPF]\u003c\/b\u003e\u003cbr\u003eKorean laboratory: 52.5±5.8\u003cbr\u003eLaboratory in Spain: 63.1±0.6\u003cbr\u003e\u003cbr\u003e\u003cb\u003e[BYE]\u003c\/b\u003e\u003cbr\u003eKorean laboratory: UVA PF 16.1±2.4 P++++\u003cbr\u003eLaboratory Spain: UVA PF 19 P++++\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":53392032366915,"sku":"BTJ008","price":85.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/2571\/7315\/files\/relief-sun_4a3745a3-0c62-4621-b023-5578fae50dd3.jpg?v=1753211350"},{"product_id":"ginseng-sun-serum","title":"GINSENG SUN SERUM","description":"\u003cp\u003eSun protection serum 50+ PA ++++ with ginseng has anti-aging properties, helps to improve fine wrinkles and nourishes the skin while providing protection. It leaves a fresh finish on the skin and is perfect as a make-up base.\u003cbr\u003e\u003cbr\u003eCLEAR-FENCE capsule formula\u003cbr\u003e\u003cbr\u003eThe UV-blocking filter and encapsulated active ingredients are naturally blended with the surfactant-free serum and absorbed into the skin evenly. Not only does it block UV rays, it also provides hydration and nourishment to help create a healthier complexion.\u003cbr\u003e\u003cbr\u003eMAIN INGREDIENTS:\u003cbr\u003e\u003cbr\u003e30% ginseng extract - The rich saponin contained in ginseng quickly provides moisture to the skin and maintains it for a long time.\u003cbr\u003eGinseng grains and red ginseng extracts mixed with ginseng extract have a higher saponin content than ginseng root, making them more effective in anti-aging and wrinkle-relieving effects.\u003cbr\u003e\u003cbr\u003e2% niacinamide- Niacinamide is a water-soluble B vitamin complex that is effective in improving pigmentation. It helps maintain the skin's oil-water balance to improve texture and brighten the complexion.\u003cbr\u003e\u003cbr\u003e BENEFITS:\u003cbr\u003e\u003cbr\u003ehydration\u003cbr\u003eAnti-aging\u003cbr\u003eReduction of pigment spots\u003cbr\u003eWrinkle relief\u003cbr\u003eSunscreen\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eSPF and PA protection\u003cbr\u003eSPF and PA tests have been completed in laboratories in Korea and the results are as follows:\u003cbr\u003e\u003cbr\u003e[SPF]\u003cbr\u003eKorean Lab: 57.6±3.9\u003cbr\u003e\u003cbr\u003e[BYE]\u003cbr\u003eKorean Lab: UVA PF 18.0±2.1 P++++\u003cbr\u003e\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":53392032891203,"sku":"BTJ010","price":89.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/2571\/7315\/files\/ginseng_20serum_d5efbdc1-7df2-473b-87b6-f2f9241cf05f.png?v=1753211273"},{"product_id":"glow-deep-serum-rice-alpha-arbutin","title":"GLOW DEEP SERUM : RICE+ALPHA ARBUTIN","description":"\u003cp\u003eBeauty of Joseon Glow Deep Serum is a lightweight, hydrating serum to brighten skin and even out tone.\u003cbr\u003eRestore a natural glow to tired-looking skin with this serum that contains 68.6% rice bran water to clarify skin and 2% arbutin to fade hyperpigmentation.\u003cbr\u003eThe lightweight and fast-absorbing texture penetrates deep into the skin to provide skin with long-lasting brightening and moisturizing effects.\u003cbr\u003eRice bran is rich in amino acids and minerals, helping to hydrate dry skin. Alpha-Arbutin works by inhibiting the activity of tyrosinase which limits the production of melanin in the skin. In addition, it is known to have 10 times the effect of regular Beta-Arbutin.\u003cbr\u003e\u003cbr\u003eMAIN INGREDIENTS:\u003cbr\u003e- Rice bran water: Rice bran is rich in amino acids and minerals, helping to hydrate dry skin\u003cbr\u003e- Alpha-arbutin: works by inhibiting the activity of tyrosinase which limits the production of melanin in the skin. . In addition, it is known to have 10 times the effect of regular Beta-Arbutin.\u003cbr\u003e- Niacinamide: contributes to reducing skin inflammation, which can help reduce pore size and improve skin texture. Niacinamides also help reduce skin pigmentation, which can make enlarged pores less visible.\u003cbr\u003e- Soybean seed extract: powerful cell renewal and regeneration effect\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eBENEFITS:\u003cbr\u003e- Hydrates\u003cbr\u003e- Light up\u003cbr\u003e- Reduces blemishes\u003cbr\u003e- Uniformize\u003cbr\u003e- Suitable for all skin types\u003cbr\u003e\u003cbr\u003e\u003cbr\u003epH of 7.87. Vegan and cruelty free. Formulated without artificial fragrances and colors, parabens, sulfates, animal products, alcohol, mineral oils, essential oils and silicone.\u003cbr\u003e\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":53392032923971,"sku":"BTJ009","price":79.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/2571\/7315\/files\/DEEP_20SERUM_56eb7701-9623-44b1-a962-16bff7b1004d.jpg?v=1753211156"},{"product_id":"revive-serum-ginseng-snail-mucin","title":"REVIVE SERUM: GINSENG + SNAIL MUCIN","description":"\u003cp\u003eBEAUTY OF JOSEON Revive Ginseng + Snail Mucin - Serum for skin that has lost its vitality. It contains 63% ginseng root water that helps to quickly provide hydration and 3% snail secretion filtrate, which creates the most suitable synergy for good skin elasticity.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eLight but nourishing serum, enriched with Hanbang ingredients (mixed herbs from traditional Korean medicine).\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBENEFITS:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- Helps to mitigate the effects of skin aging and pigmentation processes;\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- Nourish;\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- Improves the tone and appearance of wrinkles.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMAIN INGREDIENTS:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e- Snail mucin filtrate:\u003c\/b\u003e evens skin tone, reduces hyperpigmentation and scars. It also improves cell regeneration to give the skin a healthy and even glow.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e- Ginseng Root Water: \u003c\/b\u003eRich in antioxidants, it supports circulation to help improve areas with fine lines and wrinkles.Gingseng is widely regarded as a superfood and known for its healing properties.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eRecommended for dry, normal and combination skin types. For other skin types, we recommend trying the other serums from Beauty of Joseon, such as the Calming, Glow or Glow Deep serum\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBeauty of Joseon Revive Serum is formulated without artificial fragrances, parabens, sulfates, artificial colors, alcohol, silicone, mineral oils and essential oils.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":53392037511491,"sku":"BTJ011","price":77.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/2571\/7315\/files\/SNAIL_20MUCIN_20BTJ_49161f98-a420-424b-bbf5-e668f899af5a.jpg?v=1753210865"},{"product_id":"serum-discovery-kit","title":"SERUM DISCOVERY KIT","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe set contains: REVIVE SERUM: Ginseng+Snail Mucin 10ML, GLOW DEEP SERUM: Rice +Alpha-Arbutin 10ML, GLOW SERUM: Propolis +Niacinamide 10ML, CALMING SERUM: Green Tea + Panthenol 10ML.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":53392037708099,"sku":"BTJ012","price":117.0,"currency_code":"RON","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/2571\/7315\/files\/discovery_20kit_20beauty_f81f9b61-fcdd-424c-b9ca-56ae2149fd2c.jpg?v=1753211480"},{"product_id":"ground-rice-honey-glow-mask-beauty-of-joseon","title":"GROUND RICE AND HONEY GLOW MASK","description":"\u003cp\u003e\u003cb\u003eBeauty of Joseon Ground Rice and Honey Glow Mask, 150ml\u003c\/b\u003e is a face mask formulated to provide intensive hydration, gentle exfoliation and natural glow to the skin. This mask is ideal for all skin types, including sensitive skin, thanks to its natural and effective ingredients that nourish and revitalize the skin.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMAIN INGREDIENTS AND BENEFITS:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e- Ground rice extract - \u003c\/b\u003erich in vitamins and minerals, ground rice extract helps gently exfoliate the skin, removing dead cells and impurities. It stimulates cell regeneration and improves skin texture, leaving it smooth and radiant.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e- Honey - \u003c\/b\u003eknown for its moisturizing and antibacterial properties, honey helps maintain moisture in the skin, preventing drying and dehydration. Also, honey has calming and anti-inflammatory effects, reducing redness and irritation.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e- Ginseng extract –\u003c\/b\u003e a valuable ingredient in skin care, ginseng extract revitalizes and energizes the skin, stimulating blood circulation and cell regeneration. It helps to reduce the signs of fatigue and to strengthen the skin barrier.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e- Hyaluronic acid – \u003c\/b\u003ea powerful humectant, hyaluronic acid provides deep and long-lasting hydration, penetrating deep into the layers of the skin. It helps to maintain the elasticity and firmness of the skin, preventing the appearance of fine lines and wrinkles.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e- Green tea extract - \u003c\/b\u003erich in antioxidants, green tea extract protects the skin against free radicals and oxidative stress. Also, it has soothing and anti-inflammatory properties, reducing irritations and promoting a healthy appearance of the skin.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":53392043966787,"sku":"BTJ013","price":84.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/2571\/7315\/files\/honey_20mask_20btj_20003_4d92ee2e-db90-41d3-9141-035cbe5f9c0c.jpg?v=1753210465"},{"product_id":"rice-wonderland-gift-set","title":"RICE WONDERLAND GIFT SET","description":"\u003cp\u003eThe \u003cb\u003eBeauty of Joseon Rice Wonderland\u003c\/b\u003e set is a limited edition set for those who want to add a touch of magic to their skincare routine. Inspired by the beauty traditions of the Joseon Dynasty, this rice-based set offers multiple benefits, from intense hydration to effective sun protection. Each product is formulated with ingredients that nourish and care for the skin, giving it a bright, smooth and healthy appearance.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePerfect for celebrating an unforgettable winter with radiant and protected skin, the set also includes a special gift - an elegant mirror, which adds a touch of sophistication to your skincare routine.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eINCLUDES:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelief Sun Aqua-Fresh SPF50+ (50ml)\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eA lightweight and hydrating formula that protects the skin from harmful UV rays, without leaving white marks or a greasy look. Ideal for daily use.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGlow Deep Serum: Rice + Alpha-Arbutin (30ml)\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe serum contains 68% rice bran water and 2% alpha-arbutin, which helps to brighten the complexion and reduce pigmentation spots, improving overall skin health.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGround Rice and Honey Glow Mask (150ml)\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eA nourishing rinse-off mask with rice husk powder and honey that deeply hydrates, softens and soothes the skin, leaving it radiant and refreshed.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGlow Replenishing Rice Milk (150ml)\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eA rice extract-based toner that nourishes, hydrates and balances the skin, inspired by traditional Joseon Dynasty skincare rituals.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGift: Rice Mirror\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAn elegant mirror that adds a touch of sophistication to your skincare routine.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":52454999425347,"sku":"BTJ014","price":273.0,"currency_code":"RON","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/2571\/7315\/files\/rice-wonderland_a75fb144-3bd7-4912-8c9f-a30dee6ee5a9.jpg?v=1753210255"},{"product_id":"green-plum-refreshing-cleanser","title":"GREEN PLUM REFRESHING CLEANSER","description":"\u003cp\u003e\u003cb\u003eBeauty of Joseon- Green Plum Refreshing Cleanser \u003c\/b\u003e- a cleansing and cooling gel for the face. It effectively removes impurities and excess oil with gentle cleansing agents that do not irritate the skin and leaves it ready for other steps of skin care. In addition, it contains 24% Japanese apricot hydrolate, which tones the skin and, together with the other numerous plant extracts, eliminates harmful free radicals. The entire formula was developed from substances of natural origin and is vegan.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMAIN INGREDIENTS:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e- Japanese apricot hydrolate\u003c\/b\u003e - refreshes and tones the skin,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e- mild cleansing substances \u003c\/b\u003e- cleanses the skin,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e- green tea leaf extract\u003c\/b\u003e - soothes and calms the skin and neutralizes free radicals,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e- blueberry extract\u003c\/b\u003e - has a moisturizing and antioxidant effect, cancels free radicals.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBENEFITS:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- cleanses the facial skin.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWe recommend this product for:\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- all skin types.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":52455002800451,"sku":"BTJ015","price":63.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/2571\/7315\/files\/green_20plum_20cleanser_fd3676c5-791c-4304-af5b-a995e67de1af.jpg?v=1753210251"},{"product_id":"light-on-eye-serum-centella-vitaminc","title":"LIGHT ON SERUM - CENTELLA + VITA C","description":"\u003cp\u003e\u003cb\u003eBeauty of Joseon - Light On Serum - Centella + Vita C -\u003c\/b\u003e a light serum for the face. The product formula is made up of 68% Centella Asiatica extract, known for its anti-inflammatory, soothing and regeneration-accelerating properties. Also included in the formula is a stable form of vitamin C, namely 3-O-ethylascorbic acid, which has a high affinity for the skin compared to other derivatives, so it does not leave irritation and is quickly absorbed.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIt provides a brightening and antioxidant effect and gives the skin a beautiful glow. It is complemented by moisturizing ingredients, such as betaine, hyaluronic acid and beta-glucan, to leave the skin soft and supple.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMAIN INGREDIENTS:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e- 68% Centella Asiatica extract -\u003c\/b\u003e has soothing, antibacterial properties and stimulates regeneration processes,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e- 10% vitamin C \u003c\/b\u003e- has a brightening, antioxidant, anti-inflammatory effect, evens out skin tone,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e- betaine\u003c\/b\u003e - regenerating, moisturizing effect,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e- beta-glucan\u003c\/b\u003e - improves the elasticity of the epidermis, reduces irritation, moisturizes,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e- hyaluronic acid \u003c\/b\u003e- moisturizing, smoothing effect.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBENEFITS:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- radiance,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- brightening,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- soothing.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWe recommend this product for:\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- all skin types,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- skin with discolorations.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":52455003226435,"sku":"BTJ016","price":75.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/2571\/7315\/files\/light_20on_20serum_20btj_cc23077b-ee7c-464e-af06-88fb373fc3b7.jpg?v=1753210483"},{"product_id":"red-bean-water-gel","title":"RED BEAN WATER GEL","description":"\u003cp\u003e\u003cb\u003eBeauty of Joseon - Red Bean Water Gel \u003c\/b\u003e- a face moisturizer with a light, gel-like texture. It is designed for all skin types, especially oily skin prone to intense shine.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eContains red bean extract, which absorbs excess sebum. The addition of peptides provides a firming effect, while the combination of allantoin and panthenol soothes irritations.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe product is quickly absorbed, leaving a light feeling of hydration and refreshment. Its formula is vegan.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMAIN INGREDIENTS:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e- red bean extract\u003c\/b\u003e - acts as an antioxidant, anti-inflammatory and absorbs excess sebum,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e- peptides \u003c\/b\u003e- anti-wrinkle, anti-aging, firming effects,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e- panthenol \u003c\/b\u003e- soothes irritations, helps regeneration, moisturizes,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e- allantoin\u003c\/b\u003e - soothes, calms, improves hydration.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBENEFITS:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- moisturizes,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- reduces sebum production,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- strengthens.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWe recommend this product for the following skin types:\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- oily skin,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- combination skin,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- normal skin,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- skin prone to excessive shine.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":52455003586883,"sku":"BTJ017","price":67.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/2571\/7315\/files\/red_20bean_20water_20gel_a0ae01f3-6484-4cd3-874b-878379d0bd9a.jpg?v=1753210117"},{"product_id":"relief-sun-aqua-fresh-spf50","title":"RELIEF SUN AQUA - FRESH : RICE + B5 SPF50+ PA++++","description":"\u003cp\u003e\u003cb\u003eBeauty of Joseon - Relief Sun Aqua - Fresh: Rice + B5 SPF50+ PA++++ \u003c\/b\u003e- a light sunscreen designed for daily facial care. The rice water contained in the product will improve skin elasticity and alleviate discoloration.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe addition of panthenol will soothe any irritation and redness and accelerate the regeneration processes of the epidermis, Ceramide NP, will strengthen the hydro-lipid barrier and improve the skin's hydration level.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eVitamin E, present in the cream, is a powerful antioxidant that will neutralize the harmful effects of free radicals and strengthen the epidermal barrier, as well as prevent inflammatory changes.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eGreen tea leaf extract, with its caffeine content, will improve skin firmness and reduce sebum secretion by the sebaceous glands. On the other hand, the sunscreens contained in the cosmetic product will help protect the epidermis from UVA and UVB radiation.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMAIN INGREDIENTS:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e- rice water\u003c\/b\u003e - brightens discolorations, tightens pores, improves skin elasticity, soothes irritations and inflammations,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e- panthenol\u003c\/b\u003e - has an anti-inflammatory and moisturizing effect, soothes irritations, accelerates the regeneration processes of the epidermis,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e- ceramide NP \u003c\/b\u003e- strengthens the hydrolipidic barrier, protects the skin against water loss, has an anti-aging effect,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e- vitamin E\u003c\/b\u003e - has antioxidant properties, strengthens the epidermal barrier, reduces irritations, prevents inflammatory changes,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e- green tea leaf extract \u003c\/b\u003e- regulates the sebaceous glands, eliminates free radicals, reduces inflammation, regenerates, strengthens,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e- UV filters \u003c\/b\u003e- helps protect the skin against UVA and UVB radiation.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBENEFITS:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- protects against UVA and UVB radiation,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- brightens discolorations,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- soothes,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- anti-inflammatory effect,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- moisturizes,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- seboregulator,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- antioxidant.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWe recommend this product for:\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eall skin types,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eoily skin,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ecombination skin,\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eacne-prone skin.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":52455010664771,"sku":"BTJ018","price":75.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/2571\/7315\/files\/Beauty-of-Joseon-Relief-Sun-Aqua-fresh-Rice-B5-50ml_471ffa7f-5710-478c-814e-bb9dea6c2709.jpg?v=1753210247"},{"product_id":"dynasty-cream-100ml","title":"DYNASTY CREAM","description":"\u003cp\u003eDynasty cream has a firm and creamy texture that provides the skin with deep hydration and long-term nourishment. This all-in-one cream is rich in skin-beneficial ingredients such as rice water, ginseng water, squalane and niacinamide. These ingredients help maintain the health, hydration and balance of the skin, providing it with the nutrients it needs from the inside out. Enriched with 2% niacinamide and 2% squalane, it regulates excess sebum and protects the skin from external stimuli.\u003cbr\u003eThe cream can also be used as a foundation base, giving the skin a natural glow and a delicate finish.\u003cbr\u003e\u003cb\u003eMAIN INGREDIENTS:\u003c\/b\u003e\u003cbr\u003e- Rice bran water 29%: Rice bran, rich in amino acids, minerals and vitamin E, contributes to keeping the skin hydrated and healthy.\u003cbr\u003e- Ginseng root water 5%: Ginseng - the most important medicinal plant in Korean history. The rich saponin contained in ginseng helps to improve skin health and gives vitality to the complexion.\u003cbr\u003e- Squalane 2%: contributes to balancing sebum levels, hydrates and acts as a protective barrier against external stimuli on the skin.\u003cbr\u003e- Niacinamide 2%: is a water-soluble B vitamin. It helps prevent excessively dry or oily skin by regulating sebum secretion.\u003cbr\u003e\u003cb\u003eBENEFITS:\u003c\/b\u003e\u003cbr\u003e- Intensely hydrates\u003cbr\u003e- Improves the overall appearance of the skin\u003cbr\u003e- Gives vitality to the skin\u003cbr\u003e- Provides a natural finish\u003cbr\u003e- Regulates excess sebum\u003cbr\u003e- Rich in amino acids, minerals and vitamin E\u003cbr\u003e\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":53392063299907,"sku":"BTJ019","price":144.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/2571\/7315\/files\/DYNASTY.jpg?v=1753210357"},{"product_id":"r-micro-bio-spampoo-sampon-pentru-ingrijirea-scapului-sensibil-impotriva-caderii-parului","title":"R+ MICRO BIO SHAMPOO - Shampoo for Sensitive Scalp Care Against Hair Loss","description":"\u003cp\u003e Hypoallergenic, vegan and Halal shampoo, created to care for sensitive scalps and reduce hair loss symptoms.\u003c\/p\u003e\n\n\u003cp\u003e It contains natural ingredients like marine spirulina, menthol and salicylic acid, which fortify, cool and deeply cleanse the scalp. The formula does not contain parabens, phenoxyethanol or silicones, making it safe for the whole family, including sensitive skin.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMain benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Reduces symptoms of hair loss and strengthens the scalp\u003c\/p\u003e\n\n\u003cp\u003e Gently exfoliates dead cells and cleanses the scalp thanks to salicylic acid\u003c\/p\u003e\n\n\u003cp\u003e Provides a pleasant feeling of freshness thanks to menthol\u003c\/p\u003e\n\n\u003cp\u003e Hydrates and regenerates hair with provitamin B5\u003c\/p\u003e\n\n \u003cp\u003eSuitable for vegans, Halal-compliant individuals and those with sensitive scalps\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMain ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Spirulina – source of marine nutrients, strengthens the scalp\u003c\/p\u003e\n\n\u003cp\u003e Menthol – provides a cooling effect and freshness\u003c\/p\u003e\n\n\u003cp\u003e Dexpanthenol (Provitamin B5) – regenerates and hydrates\u003c\/p\u003e\n\n\u003cp\u003e Salicylic acid – exfoliates, reduces dandruff and excess sebum\u003c\/p\u003e\n\n\u003cp\u003e Botanical extracts – turmeric, moringa, polygonum, sansevieria, xanthium\u003c\/p\u003e\n\n\u003cp\u003e Essential amino acids – serine, glycine, leucine, valine and others\u003c\/p\u003e\n\n\u003cp\u003e Allantoin, betaine, glycerin – for soothing and moisturizing\u003c\/p\u003e","brand":"ROOTONIX","offers":[{"title":"Default Title","offer_id":53632225378627,"sku":"ROT001","price":106.25,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/2571\/7315\/files\/R_MicroBioShampoo.jpg?v=1756737740"},{"product_id":"s-o-s-cica-shampoo-sampon-pentru-ingrijirea-scalpului-cu-probleme-seboreice","title":"SOS Cica Shampoo - Shampoo for Scalp Care with Seborrheic Problems","description":"\u003cp\u003eSoothing and anti-inflammatory shampoo, created for the care of sensitive, irritated scalps or those with seborrheic problems. The formula is enriched with Centella Asiatica (CICA), known for its regenerating and anti-inflammatory effects, and a complex of 17 natural extracts. The dense foam gently but effectively cleanses excess sebum and impurities, while providing a refreshing sensation.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMain ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eCentella Asiatica (CICA)\u003c\/strong\u003e – soothes irritations, reduces inflammation and accelerates scalp healing\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eComplex of 17 botanical extracts\u003c\/strong\u003e – plants such as calendula, green tea, ginkgo biloba, licorice, lavender, rice, nettle, sage, kiwi, which support scalp balance and comfort\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMenthol\u003c\/strong\u003e – provides freshness and an immediate cooling effect\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eSalicylic acid\u003c\/strong\u003e – gently exfoliates dead cells, reduces dandruff and prevents blocked follicles\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eDexpanthenol (Provitamin B5)\u003c\/strong\u003e – hydrates and regenerates the hair and scalp\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMild surfactants\u003c\/strong\u003e – form dense foam, cleanse without irritating\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMain benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Reduces inflammation and redness of the scalp\u003c\/p\u003e\n\n\u003cp\u003e Relieves itching, dandruff and folliculitis\u003c\/p\u003e\n\n\u003cp\u003e Deeply cleanses sebum and impurities\u003c\/p\u003e\n\n\u003cp\u003e Provides an immediate cooling and comfort sensation\u003c\/p\u003e\n\n\u003cp\u003e Supports scalp regeneration and hair health\u003c\/p\u003e\n\n\u003cp\u003e Suitable for sensitive scalps prone to hair loss\u003c\/p\u003e","brand":"ROOTONIX","offers":[{"title":"Default Title","offer_id":53632316899651,"sku":"ROT002","price":106.25,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/2571\/7315\/files\/soscicashampoo.jpg?v=1756737740"},{"product_id":"golden-biotin-shampoo-sampon-cu-biotina-si-keratina-pentru-par-subtire-si-fragil","title":"GOLDEN BIOTIN SHAMPOO - Shampoo With Biotin And Keratin For Thin And Fragile Hair","description":"\u003cp\u003e Golden Biotin Shampoo is formulated to strengthen and revitalize thin, brittle hair. Its rich content of biotin (vitamin B7), astaxanthin and keratin helps reduce hair breakage, improving elasticity and promoting thicker, fuller hair.\u003c\/p\u003e\n\n \u003cp\u003eIt is suitable for daily use and for all hair types, being particularly effective in cases of thinning hair.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMain ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eBiotin (vitamin B7):\u003c\/strong\u003e Supports keratin production, improving hair structure and strength.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eAstaxanthin:\u003c\/strong\u003e A powerful antioxidant that protects hair from oxidative damage, helping to maintain scalp health.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eKeratin:\u003c\/strong\u003e Protects and strengthens the hair shaft, reducing the risk of breakage and promoting a fuller appearance.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMild surfactants:\u003c\/strong\u003e Effectively cleanses hair without drying or irritating it.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Improves the elasticity and strength of the hair.\u003c\/p\u003e\n\n\u003cp\u003e Reduces hair breakage and thinning.\u003c\/p\u003e\n\n\u003cp\u003e It gives volume and density to the hair.\u003c\/p\u003e\n\n\u003cp\u003e Protects the scalp and hair from oxidative damage.\u003c\/p\u003e\n\n\u003cp\u003e Suitable for daily use and for all hair types.\u003c\/p\u003e","brand":"ROOTONIX","offers":[{"title":"Default Title","offer_id":53632343605571,"sku":"ROT003","price":106.25,"currency_code":"RON","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/2571\/7315\/files\/goldenshampoobiotin.jpg?v=1756737740"},{"product_id":"anti-dandruff-shampoo-sampon-pentru-combaterea-matretii","title":"ANTI-DANDRUFF SHAMPOO - Shampoo to Combat Dandruff","description":"\u003cp\u003e Anti-Dandruff Shampoo is formulated to effectively combat dandruff, soothe scalp irritation and balance sebum production. It gently cleanses the scalp, removing dead skin flakes and reducing itchiness, leaving hair clean and revitalized.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMain ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eZinc Pyrithione:\u003c\/strong\u003e An effective antifungal and antibacterial agent that combats the root cause of dandruff, reducing inflammation and preventing recurrences.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eSalicylic Acid:\u003c\/strong\u003e Acts as a mild exfoliant, removing dead cells from the scalp and preventing their accumulation.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eNiacinamide (Vitamin B3):\u003c\/strong\u003e Helps reduce inflammation and strengthen the skin's protective barrier, helping to soothe irritated scalps.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Fights dandruff: Effectively reduces flakes and prevents their reappearance.\u003c\/p\u003e\n\n \u003cp\u003eScalp soothing: Relieves itching and irritation, providing a feeling of comfort.\u003c\/p\u003e\n\n\u003cp\u003e Balancing sebum: Regulates sebum production, preventing oily or dry scalp.\u003c\/p\u003e\n\n\u003cp\u003e Gentle cleansing: Removes impurities and excess sebum without drying out the hair.\u003c\/p\u003e\n\n\u003cp\u003e Suitable for daily use: Gentle formula, suitable for all hair types.\u003c\/p\u003e","brand":"ROOTONIX","offers":[{"title":"Default Title","offer_id":53632468451651,"sku":"ROT004","price":106.25,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/2571\/7315\/files\/antidandruffshampoo.jpg?v=1756737740"},{"product_id":"core-essence-hair-mask-masca-de-par-reparatoare-in-3-minute","title":"CORE ESSENCE HAIR PACK - 3 Minute Repairing Hair Mask","description":"\u003cp\u003e \u003cstrong\u003eCore Essence Hair Mask\u003c\/strong\u003e is a premium hair mask, designed to revitalize and repair damaged hair in just 3 minutes. The formula contains hydrolyzed proteins and silk extract, which penetrate deep into the hair shaft, providing intense hydration and protection against external aggressions.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eAvailable in two scented variants: Amber Vanilla and Floral Musk, for a pleasant sensory experience during hair care.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMain ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eHydrolyzed keratin proteins\u003c\/strong\u003e – repair and strengthen hair structure, reducing breakage and improving elasticity\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eHydrolyzed silk proteins\u003c\/strong\u003e – hydrate hair, leaving it soft and shiny\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003ePanthenol (Provitamin B5)\u003c\/strong\u003e – hydrates and protects hair, preventing dryness and split ends\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eGrape Seed Oil (Vitis Vinifera)\u003c\/strong\u003e – rich in antioxidants, protects hair from oxidative damage and maintains scalp health\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Rapidly repairs damaged hair for a healthy, shiny appearance\u003c\/p\u003e\n\n\u003cp\u003e Intense hydration, preventing dryness and split ends\u003c\/p\u003e\n\n\u003cp\u003e Improving hair elasticity and reducing breakage\u003c\/p\u003e\n\n\u003cp\u003e Antioxidant protection against external damage\u003c\/p\u003e\n\n\u003cp\u003e Pleasant sensory experience thanks to delicate fragrances\u003c\/p\u003e","brand":"ROOTONIX","offers":[{"title":"Default Title","offer_id":53632570589507,"sku":"ROT005","price":89.25,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/2571\/7315\/files\/coreessencehairpack.jpg?v=1756737740"},{"product_id":"core-essence-hair-pack-pink-masca-de-par-reparatoare-in-3-minute","title":"CORE ESSENCE HAIR PACK PINK - 3 Minute Repairing Hair Mask","description":"\u003cp\u003e\u003cstrong\u003eCore Essence Hair Mask\u003c\/strong\u003e is a premium hair mask, designed to revitalize and repair damaged hair in just 3 minutes. 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